A company originated in 1885 with the merger of three organizations. the International Time Recording Company, Tabulating Machine Company, and the Computing Scale Corporation the new company was called the Computing Tabulating Recording (CTR) Corporation. They created statistical equipment as scales and punch cards. This C-T-R was later on sold to another entrepreneur named Flint. With the help of the number 2 in C-T-R Watson Senior Flint was able revitalize a failing company by providing incentives and perks to their human resource. They developed customized tabulation, filing and calculation equipment for other businesses. Given the fact that C-T-R became a too limiting a name, due emphasis on newer technologies or methodologies C-T-R was renamed IBM. This was a communique to the world that IBM had grown into a global organization now established in Europe as well.
After 22 years IBM logo design was redesigned and named the Beton Bold Logo. In January 1, 1947 the new IBM logo design (Betton Bold) was print published but did not attract much fanfare. Due to the significant difference in comparison to the original circular IBM logo design; history tells us that IBM wanted no longer to be perceived as a punch card developer but instead as a innovative new age technology computer creator.
1956 marked the demise of Watson Senior and motivated the CEO at that time (Watson Junior) to redefine the IBM logo design history to mark a new era for IBM. The new logo was supposed to portray solidity and a strong base. The new IBM logo design was referred to as City Medium. The intention was that the IBM logo design was now a sign of stability with a strong deep rooted insignia.
There has been speculation as to the origin of the “13 Striper” IBM logo. Designs have been said to be originally created by Rand in 1960 and then refined 1962. 1967 the “13 Striper” IBM logo was first shown to the general public. The Black background with the 13 silver lines shaped to initialize the IBM logo. The family of the 370 series remained till the 1972 when the last IBM logo design was created.
The Final IBM logo design
The most recent IBM logo was created to send a message of “speed and dynamism.” In the past 30 odd years the IBM logos’ design has remained unchanged. The IBM logo design history tells the story of the globally recognized symbol of quality in computer technology. Unlike IBM, Apple has a more chromed up image and targets the wealthier with their high priced gadgets.